Course Description

This course is based on the USA Today and Amazon bestseller, The Conversion Code. After taking this course you will increase your online lead generation and lead conversion efforts tremendously. There are 3 primary sections to the course: Section One: Capture More Leads, Section Two: Create More Appointments, Section Three: Close More Sales. There are also coaching MP3s, sales scripts and bonus content in the course like an hour keynote speech with slides, an amazing eBook and a digital poster you can print and hang in your office.

Author of The Conversion Code

Chris Smith

Chris Smith is a USA Today bestselling author and the co-founder of Curaytor, a social media, digital marketing and sales coaching company that helps businesses grow faster.In less than four years, he used the blueprint in his book, The Conversion Code, to grow Curaytor to over $12 million in annual, recurring revenue. His work has been featured in AdWeek, Forbes, Inc. and by many other publications. Prior, Chris worked for two billionaires, a near billion dollar publicly traded company and a startup that was acquired for $108 million.His first book, Peoplework, raised over $73,000 on Kickstarter, has more than 50,000 copies in circulation and received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.Chris is a highly sought after keynote speaker and is a perennial on the most influential people in the real estate industry lists.

Course curriculum

  • 1

    Welcome to the Course

    • Meet Your Instructor
  • 2

    Part 1: Capture Internet Leads

    • Lesson 1: Better Design = Better Internet Leads

    • Lesson 2: How To Turn Your Existing Website Into a Lead Generation Machine

    • Lesson 3: Facebook is the Internet and Provides Massive Website Traffic

    • Lesson 4: How To Target Quality Leads + Your Database Using Facebook Ads

    • Lesson 5: How To Build a Perfect Facebook Ad

    • Lesson 6: How To Build Landing Pages

    • Lesson 7: How To Optimize Content for Search Engines and Social Shares

    • Lead Generation Quiz
  • 3

    Part 2: Create Appointments

    • Lesson 1: How To Convert Internet Leads at the Highest Rate Possible

    • Lesson 2: How To Increase Lead Conversion By 100x

    • Lesson 3: How To Sequence Your Lead Follow Up Calls for Maximum Conversion

    • Lesson 4: Best Times and Days to Convert Internet Leads

    • Lesson 5: Best Technologies and Tools for Converting Internet Leads

    • Lesson 6: How To Turn Past Clients and Old Internet Leads Into New Sales

    • Lead Follow-Up Quiz
  • 4

    Part 3: Close More Sales

    • Lesson 1: Why You Must Use a Sales Script to Convert Web Leads

    • Lesson 2: The Pre Call Lead Stalk

    • Lesson 3: The Perfect 1st Minute of a Call with an Internet Lead

    • Lesson 4: The Digging Deep Technique (How to ask great questions)

    • Lesson 4: How To Build Trust Over the Phone with an Internet Lead

    • Lesson 5: Proactively Uncovering Objections

    • Lesson 6: The 20/20/20 Sale (Should you use a one or two-call close?)

    • Lesson 7: How To Start Your Sales Pitch Using the 5 Yes Technique

    • Lesson 8: How To Pitch an Internet Lead

    • Lesson 9: How To Start Your Close

    • Lesson 10: The Trial Close

    • Lesson 11: The Slot Close

    • Lesson 12: How To Overcome Objections

    • Lesson 13: How To Keep Your Appointments from Cancelling

    • Phone Sales Quiz
  • 5

    You Cracked The Code!

    • Congrats from Chris
  • 6

    Sales Coaching (MP3 Format)

    • Why Using a Script is a Must for Web Leads

    • The Perfect 1st Minute of a Call with an Internet Lead

    • The Digging Deep Technique (How to ask great questions)

    • How To Build Trust Over the Phone with an Internet Lead

    • Proactively Uncovering Objections

    • The 20/20/20 Sale (Should you use a one or two-call close?)

    • How To Start Your Sales Pitch Using the 5 Yes Technique

    • How To Pitch an Internet Lead

    • How To Start Your Close

    • The Trial Close

    • The Slot Close

    • How To Overcome Objections

    • How To Keep Your Appointments from Cancelling
  • 7

    Buyer and Seller Scripts

    • The Conversion Code Script BUYERS

    • The Conversion Code Script SELLERS
  • 8

    Email + SMS Templates

    • Email + SMS Lead Follow-Up Swipe + Send Templates
  • 9

    Bonus Content

    • Peoplework eBook

    • Peoplework Keynote Speech

    • Peoplework Keynote Slides

    • The Closers Creed Digital Poster

    • The Conversion Code Keynote Slides

Pricing options

This course is FREE for Curaytor Clients. Directions on how to access this course for free will be provided during onboarding.